Market demand
Very high · global
Local end users, GCC buyers and international investors, all active at once.
Real Estate · UAE
Real estate marketing that books viewings
Most UAE agencies are not short of leads. They are drowning in bad ones. Be honest:
- Are you paying for leads that never pick up the phone?
- Do your ads bring “just looking” enquiries instead of ready buyers?
- Is your cost per lead low, but your cost per closed deal a mystery?
- Are agents chasing WhatsApp messages instead of booking viewings?
- Has an agency ever promised you 100 leads a month — and delivered 100 wrong numbers?
If you nodded at any of those, that is exactly what we fix — the whole distance from the first impression to the signed contract.
+150
Clients
+287%
Avg ROI
+100
Projects
5+
Years Experience
01The Landscape
Where real estate marketing actually stands right now
The UAE property market is one of the most advertised markets on earth. Understanding what that has done to lead quality, cost and buyer behaviour is the whole starting point.
The market
Enormous demand, and everyone is shouting into it
The UAE draws buyers from every continent — end users, investors chasing yield, families relocating, and residents moving up the ladder every renewal season.
But the same unit is often advertised by a dozen agencies with the same developer photos, the same headline and the same “DM for details.” Inventory is not your differentiator — nobody has a listing nobody else can get.
3 marketsLocal residents, GCC buyers and international investors are all in the same feed — and all need different words.
- Buyers: end users, investors, and Golden Visa purchasers
- Tenants: a market that resets every renewal season
- Owners: landlords choosing who manages and leases their asset
One listing, twelve advertisersIllustrative
Your listing, somewhere in there
How buyers behave
Your buyer contacts five agencies before lunch
A property enquiry is almost never exclusive. The same person taps five listings in one scroll session and takes whoever answers first, sounds competent, and can show the unit soonest.
That single behaviour explains more lost deals than any targeting setting. The enquiry was not lost to a competitor with better ads — it was lost to a competitor who replied in four minutes.
- End users decide over weeks; investors shortlist in hours
- First credible reply wins the viewing, not the best ad
- WhatsApp is where the deal is actually negotiated
One enquiry · 11:04Illustrative
- Agency A4 minViewing booked
- Agency B25 minCalled back — already booked
- Agency C2 hrsVoicemail
- Agency D6 hrsNo answer
- Agency ENext dayNo answer
Where it breaks
It is rarely the ads — it is the twenty minutes after the click
When we audit a real estate account, the campaigns are usually not the worst thing in the business. Leads arrive in a WhatsApp inbox with no owner, no qualification and no record.
Two agents call the same person; nobody calls the next one. By day three the buyer has already viewed two units with someone else. You cannot out-spend a broken follow-up process — you can only make it more expensive.
- Leads with no owner, no CRM record and no follow-up rule
- No agreed definition of what counts as qualified
- No number connecting spend to viewings or deals
Reply delay → chance of reaching themIllustrative
What good looks like
A known cost per viewing — not a cheap cost per click
A real estate marketing operation that works produces one number you can plan against: what it costs to put a qualified, contactable buyer in front of an agent — and how many of those become deals.
Once that number exists, budget stops being a gamble and becomes arithmetic. Everything below this point is built to get you to it.
Cost per viewingThe number that turns a marketing budget into arithmetic — built from your own deal value, not ours.
From 100 enquiriesIllustrative
02Market Signals
The numbers behind the opportunity
Demand keeps climbing while the way most agencies buy and handle leads has barely changed. Here is the direction of travel — and the gap it leaves open.
UAE residential transaction activity
Indicative index · 2021 = 100
A directional read on where UAE residential demand has been heading — the trend, not an audited figure.
Almost all (up)
Buyers who start on Google or a portal
The first touch is digital, long before an agent is ever called.
The norm (up)
Enquiries sent to three or more agencies at once
Response speed, not ad spend, decides who gets the viewing.
Falling (down)
Answer rate on cheap lead-form ads
Cheaper leads, worse contact rates — the trade nobody prices in.
Rising (up)
Cost of portal-supplied leads
Portals raise their price every year. Owned channels are the hedge.
The trade nobody prices in — how many of those leads actually answer
One-tap lead-form ads · AED 25 a lead18%
Landing page + qualifying questions · AED 140 a lead61%
The cheap lead costs five times less and is worth less than a fifth as much. Judge a channel on what it costs to reach a real buyer — not on what it costs to collect a name. Indicative ranges: the gap is the point, not the exact figures.
03Competitive Landscape
What you are actually up against
Here is the honest picture. Real estate is not an easy auction to win — but almost everyone competing in it is competing badly, and that is a different kind of opportunity.
Digital competition
High & rising
Unlike most sectors, everyone is already advertising. You win on offer, speed and creative.
Typical cost per lead
AED 25 – 400
The spread is the story: AED 25 form-fills versus AED 400 high-intent search enquiries.
Digital competition intensity
Crowded — you win on execution
EmergingSaturated
Being present is table stakes here. The gap is not visibility — it is qualification, response speed and proof. Very few agencies do all three.
You cannot win this market by outbidding everyone. You win it by refusing to buy the cheap lead everyone else buys, by answering in minutes when the others answer tomorrow, and by showing a buyer proof the others have not bothered to produce. That is a strategy competitors can see and still fail to copy, because it takes process — not budget.
04Your Division
“Real estate” is six different businesses
Each one has a different buyer, a different channel mix and a different definition of a conversion. Pick yours — this is where a generic campaign starts costing you money.
Ready property sales & brokerage
Secondary marketThe most competitive division in the market. You are usually selling a unit three other agencies are also advertising, to a buyer who contacted all of you at once. Speed and proof decide it — not inventory.
What actually converts
- Reply inside minutes
- A real walkthrough video
- Honest, visible pricing
- Area-level search ads
- Relentless retargeting
Services that move it
- Performance Marketing
- Media Production
- Qannas Bot
- Qannas Pro CRM
Run more than one? Then you need more than one campaign structure — that is the single most common reason a real estate account underperforms.
05Lead Quality
What a good real estate lead actually is
This is the single most expensive misunderstanding in the industry. Agencies sell leads by the hundred because nobody agreed what one is.
What most agencies call a lead
A name and a number, captured in two taps by someone who was watching a reel thirty seconds ago.
- No budget, no timeline, no idea which property they tapped
- Submitted to three other agencies in the same scroll session
- Answers at roughly one in four — and only if you call within the hour
- Often a wrong number, a test entry or someone outside the country
- Counts in the monthly report that justifies the retainer
What a lead has to be to be worth an agent’s hour
A person you can reach, qualify and put in front of a specific property — with the answer to “why now” already on file.
- Contactable — a real number, and they are expecting your call
- Budget band and payment route known: cash, mortgage or payment plan
- Purpose stated — end user, investor, or tenant
- Timeline stated — this month, this quarter, or “watching the market”
- Area, property type and bedroom count, so the agent arrives prepared
- Tracked to the exact campaign, ad and keyword that produced it
The five stages a lead has to climb
Pay attention to stage four. That is the one worth paying for.
- Click
Someone interested enough to stop scrolling and tap.
Moves up whenThey land on a page that matches the ad and asks the right questions.
- Enquiry
A contact detail submitted — nothing more than that.
Moves up whenThe number is valid and they respond to the first message.
- Qualified lead
Budget, purpose, timeline and area are confirmed.
Moves up whenAn agent agrees it is worth an hour of their day.
- Viewing booked
A date in the calendar — the first real commitment.
Moves up whenThey show up, or reschedule rather than disappear.
- Offer & deal
Negotiation, offer, contract, commission.
Moves up whenIt closes — and is attributed back to the campaign that produced it.
Eight leads that answer and three that view will out-earn eighty that do neither — every single month. Price your marketing on stage four, not on stage two.
06Real Budgets
What real estate marketing actually costs
Indicative UAE ranges, written down. We would rather lose the enquiry than start a relationship with a number designed to sound comfortable.
Two numbers decide whether real estate marketing works: how much you put into the market each month, and what share of your total spend is actually buying attention. Most quotes hide the second one.
Testing
A single agent, a new area, or one project
AED 4,000 – 8,000 / month
Ad spend only
- One emirate or one community
- One property type, one buyer profile
- Search or social — not both
- Enough data to judge in four to six weeks
Reality: Buys you an answer, not a pipeline. Below this you are paying for noise too thin to read.
Growth
Most commonAn established brokerage or property manager
AED 12,000 – 30,000 / month
Ad spend only
- Search for intent plus social for volume
- Retargeting across the full funnel
- Separate campaigns per division and per area
- Landing pages and creative refreshed monthly
Reality: The band where a predictable cost per viewing becomes possible — and where most UAE agencies should be.
Scale
Developers, multi-office agencies, international campaigns
AED 40,000+ / month
Ad spend only
- Multi-market: UAE, GCC and international
- Video-led campaigns and launch creative
- Multiple languages, each with its own landing page
- Attribution carried through to closed deals
Reality: Media stops being the constraint. Sales capacity and follow-up speed now decide your return.
Where the money actually goes
A real estate marketing budget is four separate things. If a quote gives you one number, you cannot tell how much of it ever reaches a buyer.
- Ad spend60%Goes straight to Google, Meta, TikTok or the portals — never to your agency.
- Management & optimisation20%The weekly work: testing, negatives, audiences, landing pages, reporting.
- Creative & production15%Photos, video tours, reels, floor-plan cards. In real estate the asset is the ad.
- Tech & tracking5%CRM, WhatsApp automation, conversion tracking, call and form attribution.
The only math that matters
Cost per lead is the number an agency sells you. Cost per closed deal is the number that pays your salary. Here is how one becomes the other — the figures are illustrative, the method is not.
- Cost per leadAED 120Illustrative
- Answers & qualifies1 in 4= AED 480 per qualified lead
- Books a viewing1 in 3= AED 1,440 per viewing
- Viewing to deal1 in 5= AED 7,200 per closed deal
- Commission earnedAED 30,000On a AED 1.5M sale at 2%
Spending AED 7,200 in marketing to earn AED 30,000 in commission is a business. Spending the same money on AED 25 leads that never answer is a donation — and it looks better in the report. This model is the first thing we build with you, before a single dirham is spent, and it is what we report against every month.
All figures on this page are indicative UAE market ranges used to show the method. We rebuild the model with your real deal value, close rate and team capacity in the first session — free.
Want this model built with your actual numbers?
Book a free session07Targeting
Local, GCC and international — three different businesses
The same apartment sells to a Dubai resident, a Riyadh family and a London investor for three entirely different reasons. Running one campaign at all three is the most common way to waste a real estate budget.
Read this across the rows, not down the columns — what changes between markets is not the property, it is everything around it.
Local · UAE residents
- Who they are
- People already here: end users upgrading, families moving between communities, and tenants who move at renewal season.
- Where you reach them
- Google Search for “[community] apartments for rent / for sale”, Instagram and TikTok by radius and community interest, the portals, and Arabic-language search that most agencies never bid on.
- What convinces them
- Availability, an honest price, a real walkthrough video, and someone who answers now. They can be standing in the unit within days.
- Cost & effort
- Lowest cost per lead, highest competition. Volume is easy here — qualification is the entire job.
- Follow-up that works
- WhatsApp within minutes, a voice note, and a viewing slot offered in the first reply. Evenings and weekends convert.
Regional · GCC buyers
- Who they are
- Saudi, Kuwaiti, Qatari and Omani buyers — second homes, summer residences and investment. Often cash, often a family decision.
- Where you reach them
- Meta and Snapchat weighted to Saudi and Kuwait, Arabic-first creative, Arabic search, and severe seasonal peaks around Eid and the summer.
- What convinces them
- Arabic-first service, privacy and family suitability, clear payment plans, and a named person they can call directly. Reputation travels by word of mouth in this segment.
- Cost & effort
- Mid-range cost, longer decision, high ticket. The seasonality is severe enough to plan the year around.
- Follow-up that works
- Arabic WhatsApp, voice notes over email, and patience through a decision that involves the whole family.
International · investors
- Who they are
- UK, European, Indian, Russian/CIS and Chinese investors buying yield, capital growth or a Golden Visa — most will never see the unit before signing.
- Where you reach them
- Google Search in-market (“Dubai property investment”), Meta and YouTube by country and interest, LinkedIn for high-net-worth and corporate, plus long-form investor content.
- What convinces them
- Numbers and proof: net yield, service charges, payment plan, exit liquidity, developer track record — and a full video tour that stands in for the site visit. Trust signals do the work a handshake would.
- Cost & effort
- Highest cost per lead by a distance, longest cycle, largest ticket. Judge it on deal value — never on cost per lead.
- Follow-up that works
- Timezone-aware calling, email alongside WhatsApp, a proper investment deck, and a nurture sequence measured in months.
| Audience | Local · UAE residents | Regional · GCC buyers | International · investors |
|---|---|---|---|
| Who they are | People already here: end users upgrading, families moving between communities, and tenants who move at renewal season. | Saudi, Kuwaiti, Qatari and Omani buyers — second homes, summer residences and investment. Often cash, often a family decision. | UK, European, Indian, Russian/CIS and Chinese investors buying yield, capital growth or a Golden Visa — most will never see the unit before signing. |
| Where you reach them | Google Search for “[community] apartments for rent / for sale”, Instagram and TikTok by radius and community interest, the portals, and Arabic-language search that most agencies never bid on. | Meta and Snapchat weighted to Saudi and Kuwait, Arabic-first creative, Arabic search, and severe seasonal peaks around Eid and the summer. | Google Search in-market (“Dubai property investment”), Meta and YouTube by country and interest, LinkedIn for high-net-worth and corporate, plus long-form investor content. |
| What convinces them | Availability, an honest price, a real walkthrough video, and someone who answers now. They can be standing in the unit within days. | Arabic-first service, privacy and family suitability, clear payment plans, and a named person they can call directly. Reputation travels by word of mouth in this segment. | Numbers and proof: net yield, service charges, payment plan, exit liquidity, developer track record — and a full video tour that stands in for the site visit. Trust signals do the work a handshake would. |
| Cost & effort | Lowest cost per lead, highest competition. Volume is easy here — qualification is the entire job. | Mid-range cost, longer decision, high ticket. The seasonality is severe enough to plan the year around. | Highest cost per lead by a distance, longest cycle, largest ticket. Judge it on deal value — never on cost per lead. |
| Follow-up that works | WhatsApp within minutes, a voice note, and a viewing slot offered in the first reply. Evenings and weekends convert. | Arabic WhatsApp, voice notes over email, and patience through a decision that involves the whole family. | Timezone-aware calling, email alongside WhatsApp, a proper investment deck, and a nurture sequence measured in months. |
What actually changes in the setup
- Geography is not one settingLocal campaigns target where someone physically is. International campaigns target where someone lives while they buy somewhere else. Getting this backwards is why so much UAE property budget lands on tourists and people who left the country last year.
- Language is targeting, not translationArabic-first creative for GCC buyers, English for expat end users, and a separate landing page for each. A translated headline sitting on the same page is not a market entry.
- The offer changes with the passportA resident wants the unit, the handover date and the commute. An investor wants net yield, service charges and the exit. Same property, two completely different pages and two different lead forms.
- Follow-up runs on their clockA London investor enquiring at 9pm Gulf time needs an answer at 9pm — automated first, human the next morning. Timezone routing is a conversion feature, not an operations detail.
- Compliance travels with the adProperty advertising in the UAE runs on correct listing permit details and accurate agency information on every published version of a listing. It protects the ad accounts your whole pipeline depends on — worth confirming against your regulator’s current requirements before a campaign goes live.
- Currency and payment framingPrices shown in the buyer’s own currency, with the payment plan, mortgage route or cash requirement stated up front — so the enquiry arrives already half-qualified instead of opening with “how much?”.
Most agencies run one campaign at all three audiences and wonder why every number averages out to mediocre.
08Platforms
Which platforms actually suit real estate
Every platform can produce a real estate lead. They do not produce the same lead, at the same cost, at the same stage. Here is how they rank for this industry in the UAE.
Primary
Google Search
High-intent capture
Someone typing “2 bedroom apartment for sale in JVC” has already decided to buy. It is the most expensive click and the cheapest deal — and the one channel where an enquiry regularly arrives ready to view.
Primary
Meta (Instagram & Facebook)
Volume, retargeting & proof
The volume engine — and the biggest source of junk leads in the industry. Run properly it means conversion campaigns to a real landing page and relentless retargeting, not one-tap lead forms harvesting names at AED 25.
Primary
Property portals
Ready demand, rented
Bayut, Property Finder and Dubizzle are where ready buyers already are — but you are renting that access, and the rent goes up every year. Treat portals as a lead supplier to be measured against your own channels, not as your strategy.
Secondary
TikTok
Discovery & tours
Property tours perform extraordinarily well here, and reach is still cheap. It builds demand from people who were not searching yet — strong for rentals, new launches and younger buyers, weaker for immediate high-ticket intent.
Secondary
YouTube
Trust & remote buying
The channel that closes buyers who will never walk the unit. Full tours, area guides and investment breakdowns do the work a site visit would — indispensable for international and off-plan.
Test
Commercial & corporate
Narrow but precise: offices, warehouses, corporate leasing, portfolio landlords and institutional investors. Expensive per click, and the only place to reach a decision-maker by company and role.
The usual shape: Google Search for intent, Meta for volume and retargeting, portals for ready demand — and WhatsApp as the channel every one of them actually closes in. Snapchat earns a place the moment Saudi and Kuwaiti buyers are a target.
09Content
The content real estate actually needs
Property is bought with the eyes and justified with the numbers. Each stage of the funnel needs a different asset — and most agencies only ever produce the first one.
Stop the scroll
Get a stranger to look at a property they were not searching for.
3–5 per week, per active area
Assets you need
- Vertical property reels, 30–45 seconds
- “Walk in with me” first-look clips
- “What AED X actually buys you” comparisons
- Community and area guides
- Agent-on-camera market takes
Why it works: These feeds reward volume and faces. A portrait clip shot on a phone with the agent talking consistently outperforms the polished sixty-second brand film — because it looks like a person showing you a home, not a company running an ad.
Earn the enquiry
Turn a viewer into someone willing to hand over their number.
Per listing, before it goes live
Assets you need
- Full walkthrough tour at a real, unrushed pace
- 12–20 professional stills per unit
- Floor plan and layout cards
- Payment plan and mortgage explainers
- Yield and service-charge breakdowns
- Drone and community context shots
Why it works: This is where the enquiry is won or lost. A buyer who has already walked the unit on video arrives at the viewing pre-sold. A buyer who cannot see it properly simply messages the agency that showed them.
Remove the doubt
Answer the questions that quietly stop someone from signing.
Evergreen — built once, used for years
Assets you need
- Client testimonial video — buyer and tenant
- Handover and “moved in” proof
- Developer track record and completed projects
- Process explainers: fees, transfer, mortgage, visa
- Comparison sheets between shortlisted units
Why it works: For remote and international buyers this content does the job a site visit and a handshake would do. Without it a serious buyer stalls, goes quiet, and closes with someone who answered the question first.
Stay in the market
Own the audience in the long gap between transactions.
Monthly, plus every launch
Assets you need
- Monthly market updates with real transaction data
- Landlord and investor guides
- Rent index and renewal explainers
- Off-plan launch alerts
- An owned email and WhatsApp broadcast list
Why it works: Property is a slow, repeat purchase with a long memory. The agency that stayed useful for eight months gets the call — not the one that ran ads for three weeks and disappeared.
The production floor — per listing
If a unit does not have these, it should not have budget behind it.
- One vertical walkthrough, 30–60s, for social
- One full horizontal tour for the listing and portals
- 12–20 edited stills, correctly lit
- A floor plan card with area and layout
- Price, payment and fees summarised on screen
- Correct listing permit details on every published version
None of this needs a film crew every week. It needs a repeatable kit, a shooting schedule, and someone who edits.
10Red Flags
How cheap agencies fool real estate businesses
Print this page and take it into your next agency meeting. Every claim below is one we have had to clean up after.
Real estate attracts more bad marketing agencies than any other sector in this market — the tickets are large, the owners are busy, and “lead” is a word that can be made to mean almost anything. Here is the playbook, in order.
01What they say
“100 leads a month for AED 2,000.”
What actually happens
Those are one-tap form fills bought at the lowest possible bid — or worse, a recycled list. Expect a contact rate under one in five and a qualification rate close to zero. You are buying a number in a report, not a buyer.
Ask them
What is my cost per contacted lead — and per booked viewing?
02What they say
“We guarantee results.”
What actually happens
Read what is actually guaranteed. It is almost always a volume of form fills — the one metric an agency can manufacture on demand by lowering quality. Nobody on earth can guarantee that a buyer signs.
Ask them
Put the guarantee in writing — is it leads, qualified leads, or viewings?
03What they say
“Full ad management for AED 1,000 a month.”
What actually happens
Nobody can research, build, test and optimise a property account for that. It buys one campaign, launched once and left alone, while your budget drifts to the cheapest and worst-performing placements available.
Ask them
Who touches my account each week — and what did they change last week?
04What they say
“Don’t worry, we’ll handle the ad account.”
What actually happens
The account, pixel, audiences, conversion history and every lead sit inside their business manager. When you leave you lose years of learning and your own customer list — which is precisely why it was set up that way.
Ask them
Are the ad account, pixel, CRM and lead data in my name?
05What they say
“Look at the reach — 400,000 impressions this month.”
What actually happens
Impressions, reach and engagement are the metrics presented when the pipeline metrics are bad. None of them survive contact with a profit and loss statement.
Ask them
Show me cost per qualified lead and cost per deal, by campaign.
06What they say
“Here are the results we got another agency.”
What actually happens
Dashboard screenshots are trivially edited and portfolio reels are routinely lifted from other markets. The claim costs nothing to make and is almost never checked.
Ask them
Which client, which month — and can I see it live in the account?
What an honest arrangement looks like
- The ad account, pixel, CRM and every lead sit in your name, from day one.
- Ad spend, management fee and production are quoted as separate lines.
- A written definition of a qualified lead, agreed before launch.
- Reporting that opens with cost per qualified lead, cost per viewing and pipeline value.
- A first-month plan specific enough that another agency could execute it.
- A clear exit: what you keep, and how quickly, if you decide to leave.
11How We Help
What we would put to work for your agency
Six services, and the specific conversion problem each one solves in real estate. They compound — but they also work alone, and we will tell you which one you actually need first.
Performance Marketing
IllustrativeHow it helps
Real estate demand is searchable and biddable. We put you in front of the person typing “apartments for sale in Dubai Marina” — and stop paying for the person who tapped a reel by accident.
How it works: structured Google Search, Meta conversion campaigns to real landing pages, and full-funnel retargeting — segmented by division, area and buyer, with qualification built into the form.
Conversion impact: fewer, better leads and a cost per qualified lead you can actually plan a month around.
12FAQ
Frequently Asked Questions
- As an indicative range, a single agent or a new area needs around AED 4,000–8,000 a month in ad spend to get a readable answer, an established brokerage typically runs AED 12,000–30,000, and developers or international campaigns start around AED 40,000. Ad spend, management, production and tracking should always be quoted separately — if they are not, you cannot tell how much of your money is actually reaching a buyer.
- Rarely, in the form they are usually sold. One-tap lead forms produce names at a very low cost with a contact rate often under one in five, and almost no qualification. The same budget spent on conversion campaigns pointing at a real landing page produces fewer leads at a higher cost per lead — and usually more viewings. Judge the channel on cost per booked viewing, not cost per lead.
- A lead is qualified when you can reach them and you know four things: their budget band and payment route, their purpose (end user, investor or tenant), their timeline, and the area and property type they want. Anything short of that is a contact detail, not a lead — and the definition should be agreed in writing with your agency before a campaign launches.
- Both, but never in the same campaign. Local residents buy availability, price and speed, at the lowest cost per lead and the highest competition. International investors buy yield, payment plan and trust, at a much higher cost per lead but a far larger ticket and a longer cycle. They need different creative, different landing pages, different languages and different follow-up hours — which is why one campaign aimed at everyone underperforms for everyone.
- For most agencies, yes — the portals are where ready buyers already look. But they are a rented audience with a price that rises every year, and they send the same enquiry to your competitors. Your own search, social and website are the channels you own and can compound. The right answer is usually both, measured side by side on cost per booked viewing so you can see which one is actually cheaper per deal.
- Minutes, not hours. A property enquiry is almost never exclusive — the same person contacted several agencies in one sitting, and the first credible reply usually gets the viewing. This is why an instant WhatsApp assistant plus a CRM with owners and reminders often lifts booked viewings more than an increase in ad budget would.
- High-intent search can produce qualified enquiries and booked viewings within the first two to four weeks. Closed deals follow the natural cycle of the segment: rentals move in days, ready-property sales in weeks, and off-plan or international investment often takes two to three months from first click to signature. That is why we set up the pipeline and attribution first — so progress is visible long before the commission lands.
How much does real estate marketing cost in the UAE?
Are cheap Facebook and Instagram leads worth it for real estate?
What counts as a qualified real estate lead?
Should we target local buyers or international investors?
Do we still need Bayut and Property Finder if we run our own ads?
How fast do we have to respond to a property enquiry?
How long before we see closed deals?
Get your free real estate growth plan
Tell us which division you run and what a deal is worth to you — we’ll map the channels, the realistic budget and the follow-up, and reply within one business day.